My approach to pop-up design explores how spatial experiences can disrupt familiar patterns of retail interaction. Each project becomes an opportunity to challenge how visitors move, discover, and engage within a space, transforming passive browsing into something more immersive and memorable.

This exploration began with the Taipei SKM pop-up, designed as a strategic bridge between the MJ brand’s digital and physical presence. It later evolved into MJ x Artisynx, a container-concept installation located in the heart of Singapore’s busiest shopping district. Built around the idea of a “Carnival of Surprises,” the experience translated the tactile excitement of opening a mystery toy into a disruptive large-scale retail environment shaped by discovery, anticipation, and play.