Events are the best common grounds to empower brands to connect with their communities and create meaningful conversations while sharing future brand vision and roadmaps. Behind every B2B and B2C events are concepts that allows MJ brand to showcase its passion while facilitating interactions among fans.

My work on SGCC 2024 had served as a definitive blueprint for the MJ brand’s event presence. By deconstructing the massive footprint into IP-specific zones, I created a balanced ecosystem that fused high volume sales with product storytelling. Building on this foundation, ATMOS 2025 marked a significant milestone. Tasked with exhibiting alongside global giants like Puma and Nike, I designed a booth that challenged industry perceptions and aimed to elevate MJ from a collectible company to a premier lifestyle and design powerhouse.