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My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Events
Events are the best common grounds to empower brands to connect with their communities and create meaningful conversations while sharing future brand vision and roadmaps. Behind every B2B and B2C events are concepts that allows MJ brand to showcase its passion while facilitating interactions among fans.
My work on SGCC 2024 had served as a definitive blueprint for the MJ brand’s event presence. By deconstructing the massive footprint into IP-specific zones, I created a balanced ecosystem that fused high volume sales with product storytelling. Building on this foundation, ATMOS 2025 marked a significant milestone. Tasked with exhibiting alongside global giants like Puma and Nike, I designed a booth that challenged industry perceptions and aimed to elevate MJ from a collectible company to a premier lifestyle and design powerhouse.
My work on SGCC 2024 had served as a definitive blueprint for the MJ brand’s event presence. By deconstructing the massive footprint into IP-specific zones, I created a balanced ecosystem that fused high volume sales with product storytelling. Building on this foundation, ATMOS 2025 marked a significant milestone. Tasked with exhibiting alongside global giants like Puma and Nike, I designed a booth that challenged industry perceptions and aimed to elevate MJ from a collectible company to a premier lifestyle and design powerhouse.
VM
In order to be seen is to disrupt. The retail scene requires visual impact powerful enough to pierce through the noise and distraction to attract the right audience in the modern marketplace. Visual merchandising design has taken on an extremely role to represent the brand and products these highly congested environment.
My challenge lies in merging MJ’s core identity with iconic IP signatures. This requires a strategic balance of creating visual impact that commands attention without losing brand clarity. During the collaboration with Mandai Singapore, I led the creative execution of the VM and retail displays that are inspired by the Exploria attraction. These installations are designed to transform standard retail footprints into a powerful platform to launch the latest joint products.
My challenge lies in merging MJ’s core identity with iconic IP signatures. This requires a strategic balance of creating visual impact that commands attention without losing brand clarity. During the collaboration with Mandai Singapore, I led the creative execution of the VM and retail displays that are inspired by the Exploria attraction. These installations are designed to transform standard retail footprints into a powerful platform to launch the latest joint products.
Pop-ups
Pop-up stores are more than temporary shops. They are creative spaces built to spark curiosity. As they don't last forever, great concepts create experiences and moments worth remembering. Every pop up store design is a constant attempt to explore and challenge the spatial connections of products, visitors and the retail environment.
My exploration of these spatial connections began with the Taipei SKM pop-up, a strategic bridge designed to amplify the MJ brand’s presence across both digital and physical touch points. This journey evolved with MJ x Artisynx, a container-concept installation in the heart of Singapore’s busiest shopping district. Centered on a ‘Carnival of Surprises,’ the concept and design translates the tactile joy of unboxing a mystery toy into a large-scale retail experience.
My exploration of these spatial connections began with the Taipei SKM pop-up, a strategic bridge designed to amplify the MJ brand’s presence across both digital and physical touch points. This journey evolved with MJ x Artisynx, a container-concept installation in the heart of Singapore’s busiest shopping district. Centered on a ‘Carnival of Surprises,’ the concept and design translates the tactile joy of unboxing a mystery toy into a large-scale retail experience.
UI/UX
A seamless journey is an invisible one. It moves with the rhythm of intuition and transforms the mundane into a series of effortless moments where efficiency meets a quiet sense of delight. The constant attempt to infuse every digital experience with strong aesthetics and curated user flows have motivated many of my design explorations to provide element of surprises.
This philosophy drives my continuous work with the MJ app and e-commerce website, which refines the thrill of the chase into a streamlined experience for dedicated collectors. For the Stranger Things landing page, the focus had shifted to immersive storytelling that mirrors the mystery of the event itself. Finally, Fanhype represents a commitment to functional empowerment, providing a seamless stage for creators to crowdfund and celebrate their ingenuity.
This philosophy drives my continuous work with the MJ app and e-commerce website, which refines the thrill of the chase into a streamlined experience for dedicated collectors. For the Stranger Things landing page, the focus had shifted to immersive storytelling that mirrors the mystery of the event itself. Finally, Fanhype represents a commitment to functional empowerment, providing a seamless stage for creators to crowdfund and celebrate their ingenuity.
Branding
Identity is the anchor of recognition. It distills complex business propositions into a singular, cohesive narrative. It defines not just what a brand sells, but what it stands for. I have developed the Mighty Jaxx sub brand identities to be reflections of the products, offerings and platforms to create edgy, seamless and consistency brand impressions that are part of the overall brand experiences.
MJX is defined by the art of the partnership. With FanHype, the goal is to bridge the gap between fan inspiration and physical reality, turning community creations into must-have memorabilia. Premiumworked serves as Mighty Jaxx gold standard, offering an unparalleled level of quality for the most discerning collectors. The suite of MJ sub-brands reflects a multifaceted approach to product design, offering something extraordinary for every fan.
MJX is defined by the art of the partnership. With FanHype, the goal is to bridge the gap between fan inspiration and physical reality, turning community creations into must-have memorabilia. Premiumworked serves as Mighty Jaxx gold standard, offering an unparalleled level of quality for the most discerning collectors. The suite of MJ sub-brands reflects a multifaceted approach to product design, offering something extraordinary for every fan.
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