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Polar Puffs and Cakes

Polar Puffs and Cakes is a classic Singaporean traditional bakery that has 90 years of heritage, despite that many locals not know their heritage despite growing up eating their classic swiss rolls. Through this rebranding exercise, Polar Puffs and Cakes aims to reach out to the younger audience while continuing their traditions to produce quality, local and affordable products. 

Art direction - Steve Lim

Design - Steve Lim

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